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Chet’s PETdaily Mobile Design Concept Project

Overview Chet’s PETdaily is a calendar application and the product solves a technology need for pet owners that is dedicated and fun.

Responsibilities: Ideation, logo, sketches, wireframes, prototypes and illustration.

Software: Photoshop, illustrator, and Adobe XD

Audience: The app’s concept model is geared for people 30+, retirees, and children over 12 years of age.

Let’s face it. As pet lovers, our world is shaped around our pets. The concept of Chet’s PETdaily is to help busy pet owners care for their pets and themselves on an easy to use, technology based platform.

The application contains daily fun quotes that involve human (Hooman) interaction for all types of pets and their owners. Then, depending on your pet profile, you would receive regular reminders and advice on the topics listed below. For example, “It’s Valentine’s Day! No chocolate, please, chocolates are not good for me,” or schedule Veterinarian appointment reminders. Also, as an incentive for membership, 10% of the membership fees, and store product costs would be donated to selective pet charities worldwide.

Main Persona

After a comparative analysis of pet owners, two design sprints, and one round of user testing with survey Monkey–one main Persona was discovered.

Persona Name: Virgil
He is a 35 year old Finance professional, who lives in the new York area. He is very busy and is interested in his work and needs help caring for his pets.

Project Description
The application design provides multiple mobile design pattern screens, contains bright illustrations that are fun and eye-catching, animated, include haptic technology, and a shopping cart function.

  • Size: 150 MB

  • Rating: 4+

  • Family Sharing: Yes

  • Compatibility: Requires IOS9.0 or later

    • Compatible with iPhone, iPad, iWatch,

    • Android, Windows

  • Size: 150 MB

Membership in Chet’s PETdaily includes:

  • GPS tracking

  • VPN

  • Home monitor

  • FREE upgrades for subscribers.

  • Chet store discount

  • Free Chet car sticker

  • A charitable donation certificate suitable for framing.

  • A personal thank you from the charity your membership benefited.

  • 10% national pet store discounts.

Free features and functions:

  • Calendar – can be synced to your apps

  • Note taker 

  • Alarm/Timer

Notices and inspirational message topics include:

  • Grooming

  • Housekeeping

  • Making friends

  • Spirituality 

  • Motivation

  • Kindness

  • Food

  • Pet aging

Who is Chet? Chet is the newest imaginary social media pet star and a voice for pets on Instagram.