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Rosario Carrillo
Role – User Experience Designer

Responsible for ideation, iteration, logo, illustration, sketches, wireframes, prototypes, testing, and flowcharts. Software: Photoshop, Illustrator, and XD.

GEO is an interactive Social Media application created for individuals, families, and groups who enjoy fun interfaces.

The GEO App offers:
- Inclusive, Private Interaction on a VPN
- Video Chat for nine or more users.
- Web-Based Phone Calls.
- Text Messaging
- Photo Gallery
- Photo Sharing
- Camera

The application can be used offline to connect or message when needed, and GEO has the potential to be an original communication tool in the chat universe. The product target is that of a younger or creative group of users who seek different interactive ways of communicating.

Main Persona

After reviewing the GEO Social Media application listings on the web, conducting three design sprints, and two rounds of user testing with survey Monkey–one main Persona was discovered.

Persona Name: Edward
He is an 18 years old Food Service professional, and he is lives in the Chicago area. He is interested in college, so he started looking for a culinary school around the Chicago area. He came across the GEO application while waiting for the train and enjoyed the fun casualness of the design. His friends loved the video chat because it could be used for more than nine people at a time and is private.

Prototypes

Access the Web Based Prototype here.

GEO Mid-Fi Prototypes, 1 & 2

GEO Mid-Fi Prototypes, 2 & 3

Project Description

GEO – The Fun Shape of Social Interaction

Overall, the GEO message interface style is that of a game due to the geometric shapes that move around freely then group, collide and stick together. If you see a picture inside of a shape, you have received a text, video, or phone call. Then, to make or send a message of any type, select the appropriate icon.

The products audience is targeted for a younger or creative group of users who seek different interactive ways of communicating. Geo's design can be enjoyable for people aged 17 – 65+ due to the application's fun interface and privacy level.

Evaluation

The GEO product surveys were distributed by email to the test audience and, a link to the prototype was included. After the participants received the email, we talked over the phone and guided them through the prototype’s services.

Conclusion, Future Work

Testing showed an appreciation for the product, the need for a High-Fi workable prototype, and retesting.